Tuesday, 13 March 2012

G325 Section A: Exemplar Essay

Digital Technology and Creativity

Changed
I think my skills have developed in creativity and use of digital technology in the from AS to A2 as I have learnt to use more of a range of software and features inside of the different software packages which helped me use more creativity in my work. We have had to produce a music magazine in the first year and a teaser trailer with a magazine front cover and also a film poster in the second year, both of these use a range of digital technology and helped develop my creativity. I am going to structure this essay so that I break it down into pre-production, production and then post-production.
In pre-production at AS I used digital technology for the research and developing ideas of what I wanted to include in my music magazine, this includes using Google for pre-existing music magazines which helped develop my ideas and creativity for my own music magazine. I also used Photoshop in my pre-production with my preliminary task of the college magazine and this was useful as it gave me a basic idea of the skills and features that I would be able to use in my main task. It helped me to see what I would be able to add to my raw images for my music magazine and features such as ‘sharpen’ and ‘blur’ to make some areas stand out more and I could test these on the preliminary task to find the best effect before I added it to my main task. At A2 pre-production in the planning for my teaser trailer I used a lot more links for the information that I have included in my work and this is useful as it can show where different websites gave influenced my final teaser trailer and how I have explored different areas of creativity. I also used Microsoft Word a lot more as it can automatically find any grammar& spelling mistakes which means that I save time and can spend more time on creating my teaser trailer, rather than worrying about going through and picking out all of the spelling mistakes. A third piece of digital technology I used at pre-production at A2 is the Canon camera which I used to take pictures of my actors, props, costumes and locations which meant that I was able to see exactly what everyone was going to wear, and how it would fit in with the rest of the scene. This meant that when it came to the actual production I had all the planning for the teaser trailer covered and I knew where everything was going to go, and how it would fit in with the horror genre, this helped my creativity as I could work around conventions to explore different areas of horror.
In the production stage at AS I used a range of different digital technologies which I was capturing my images and this includes the camera shots that I was using for my Canon camera as I stuck to mainly a mid-long shot whereas when this advanced to A2 it seems as though I was more able to look at a range of different camera shots, so that I could see what was the most effective for the clips that I wanted to shoot which helped my creativity. I also had a lot more practise of how to use the camera for A2 compared to AS as it seems that I was able to keep the clips a lot more precise to how I wanted it, and could change features on the actual camera, whereas at AS I just took the original photos and then left it to when I came to post-production to what I had to edit on each photo which took up more time. I think the reason I was more adventurous in A2 with the way that I filmed was because I had looked at other practitioners such as Martin Scorsese and Francis Ford Coppola as they had the same sort of ideas that I had for my teaser trailer, with there being lots of dark and mysterious ideas so looking at similar teaser trailer helped my creativity of my own trailer.
In post-production in the first year I used a range of different software to create my music magazine and these include Photoshop and In-design which advanced my creativity because of the range of features I had available. I used a range of effects on Photoshop such as ‘Sharpen’ and ‘Blur’ to make some areas of my photos stand out more than the rest to create a focus on the main image. These effects were useful on a music magazine as the focus would be on the main artist on the front page, rather than what is around them, I found this from conventions on an NME magazine which had the same layout which mine did. I also stuck to a mainly mid-long shot for my music magazine front cover as this is what I had seen from other music magazines such as Chronicle and MixMag. This changed in the second year as I started to look more deeply into what was being shown in a teaser trailer and I could test more of a range of features in my own film and Adobe Premiere contributed to this as it is a much more advanced program which uses features such as transitions, titles, brightness and exposure which when are set at the right level, create a very good horror effect. I also used much more creativity in my evaluation at A2 as I used a combination of windows movie maker with the pictures& videos and then added sound that I had recorded with audacity as I think that if people can hear what you are saying, it becomes a lot more effective and shows good use of digital technology, you can also put more creativity into videos and voice-overs as you can talk about separate topics which relate to your original point whereas when you just write out the evaluation you just write what the answer is.
In conclusion, I think the bigger range of digital technology that I used for A2 helped the amount of creativity I was able to express.
Original
In the first year I used a range of different software to create my music magazine and these include Photoshop and In-design which advanced my creativity because of the range of features I had available. I used a range of effects on Photoshop such as ‘Sharpen’ and ‘Blur’ to make some areas of my photos stand out more than the rest to create a focus on the main image. These effects were useful on a music magazine as the focus would be on the main artist on the front page, rather than what is around them, I found this from conventions on an NME magazine which had the same layout which mine did. I also stuck to a mainly mid-long shot for my music magazine front cover as this is what I had seen from other music magazines such as Chronicle and MixMag. This changed in the second year as I started to look more deeply into what was being shown in a teaser trailer and I could test more of a range of features in my own film and Adobe Premiere contributed to this as it is a much more advanced program which uses features such as transitions, titles, brightness and exposure which when are set at the right level, create a very good horror effect.
In the second year we were also freer on what we chose as in the first year we could only do a music magazine whereas in the second year we had more of a range of options for our teaser trailer as we could choose whatever genre we wanted, I chose a horror film as it meant that I would be able to explore more of the effects that can be used on premiere with our raw clips, whereas in something like a comedy, the raw clips do not change very much.
Throughout the two years I feel the main skills development that I have had is that of that I went from editing still images to moving image which is a big step forward and shows much more creativity in my work as you have a lot more options on how you edit so there is a larger chance of your trailer being a failure so you have to make sure that you apply the right effects in the best places. This is why in my teaser trailer I included titles in places where the tension needed to be built up and have used master volume to make the tension even more dramatic. The sound effects that I have used were overlapping and were in sequence with each other and this shows how I have developed the skill of being able to time exactly where each sound effect should go so that it sounds like one whole sequence, rather than lots of separate tracks.

Thursday, 8 March 2012

Section B Guided Questions

How do contemporary media represent different collective groups in different ways?



  • Main focus of the essay

  • Diverse representations including fiction, non-fiction and self-representation

  • Harry Brown, Fish Tank, The Inbetweeners, Attack the Block, The London Riots news coverage, The Internet& Self-Mediation

How does contemporary representation compare with that of the past?



  • Examples needed for simularity and difference

  • Examples from the past - Quadrophenia - the film and the representations of Mods and Rockers

  • Have they changed? - Plate quote...

What are the social implications of different media representations of groups of people?



  • Stereotyping: what is its impact?

  • What power does the audience have to 'resist'?

  • Propaganda, Moral Panic, youth and an empty category, cultural hegemony, Stuart Hall and reading the texts and their messages

  • Statistics on results of these representations and attitudes and beliefs vs. the reality of the issues

To what extent is human identity increasingly 'mediated'?



  • Increasing media = increasing mediation?

  • Re-presentation by others/by selves (Facebook/ YouTube (YouthTube))

  • Be critical of who is offering the representations and for what purpose

  • Mediated: How the media shapes your world and the way you live in it

Guidance:



  1. Add your own personal opinion

  2. What, in your opinion is the future of representations and what are you basing this on?

  3. Connections must be made between examples/ contrasts are discussed

  4. You must ember the theory into what you are saying

Examiner Advice: Structure



  1. Introduction - start with a quote, paraphrase it (write out in own words), and link to issues of identity, representation, and the media. State your focus (social group and texts)

  2. Historical example.

  3. Contemporary examples.

  4. Connect examples together.

  5. Conclusion - return to start. Prediction for the future.


  • Use referencing - name and year of publication given after first mention , e.g. Giroux, 1997

  • Quote - Paraphrase - Critique

  • One text older than 5 years

  • Other texts should be from within the last 5 years

  • Make a prediction for the future

  • Structure: 'Example - Significance - Theory - Critique'

Mind Map: 'Analyse the ways in which the media representon group of people that you have studied'


Tuesday, 6 March 2012

Representation of the Youth

Plato - 4th Century
"What is happening to our young people? They disrespect our elders; they dis-obey their parents. They ignore the law. They riot in the streets, inflamed with wild notions. Their morals are decaying. What is to become of them?"

Stereotypes:
Stereotypes are social constructs:


  • reflect the power relations

  • marginalize people

  • categorize people

Characteristics:



  • categorical

  • inflexible

  • pre-judgements and not based on experience

  • simplistic

  • conscious or unconscious

'Paedophobia' - being scared of children


Young people are 10x more likely to do voluntary work


Propaganda is a form of communication aimed at influencing the attitude of a community toward some cause or position


Youth and Youth Culture:



  • Gangs

  • Rebels

  • Failures

  • Un-Disciplined

  • YOBs

  • Asbos

  • Lazy

  • Junkies

  • Reckless

  • Binger Drinkers

  • Dogs (&Other animals)

  • Only positive representations are in local papers

How we view the elderly:



  • Wrinkled

  • Old

  • Can't Drive

  • Narrow Minded

  • Fragile

  • Old Fashioned

  • Smelly

  • Rude

  • 'Blow Dryed' Hair

  • Grumpy

  • Racist

  • Sexist

  • Ignorant

  • Disrespectful

  • Lazy

DVD - The Youth of today



  • Disagree with Thames writer who says that the media are actually quite fair

  • Agree that there has always been anti-social behaviour, can't assume that there is a new 'virus' that is affecting the youth

  • You can't just move the problem on

  • A lot more good in the youth than everyone thinks